Video reviews, as one of the customer testimonial formats, have become immensely popular. And rightfully so, because it provides many insights into a company.
Nevertheless, in the business testimonials, there are still some who oppose the video-based testimonials, to the extent of hate.
The reason why they are hated, disliked, or opposed could be the fear of change. However, with every technological evolution, it has been the same case.
Also, the video-based client testimonials are still in the early days. People could also be skeptical of its worth. And many are, therefore, reluctant to adopt and eventually adapt to it.
All in all, it is still hated by many. And the most obvious reasons for it are mentioned, explained, and logically countered below:
1. Because it is not a sure success
Just because everyone else is doing, does not make it a success mantra. So hating it makes sense.
No, it does not!
Yes, if it is being carried out by most people in the industry, it does not make it a sure success.
However, there is one difference to be understood: the use of video reviews by the top companies and others.
The top companies take the customer testimonial formats very seriously. And thus, they come out on top.
The companies with no or little successful video reviews are often cited. But, the companies that effectively use the customer testimonial formats are ignored.
And the hate begins for this reason: just because everyone is doing it, it is not necessarily a success.
2. Video Reviews is expensive
Making video reviews is expensive. So let’s hate it!
No, it’s not! An embedded webcam and microphone are sufficient for the business testimonials to be made.
In general, there is this misconception that the videos ought to be expensive.
Inexpensive, however, well-structured and logical, customer testimonial formats can perform a much better job.
The reviews are not affected by the production value. Instead, the authenticity factor is what affects the video reviews.
Moreover, the authenticity factor has led to an unusual increase in user-generated content.
The user-generated contents are not only inexpensive but also displays the highest level of authentication. And it only requires a regular camera-phone or a laptop: cherry on top.
Pertinently, the requirement for an inexpensive customer testimonial format has led to using customer review software: prominently Vidmonials.
Vidmonials empower your users in making video testimonials for your business with much ease. Using it, customers can provide video feedback from the comfort of their homes.
3. Because the whole video content is an overstatement
Traditional testimonials existed before this video reviews thing. And the video content, in itself, is overrated. So, let’s just hate it.
Do you know, in 2019, video formats were on the top of the list for the content strategy? So what could someone make to think of it as overrated: lack of knowledge.
Take this example. A few years back, the real estate industry would have been the least to care for the video content.
And today? The real estate industry is actively using the video format in the form of virtual walk-throughs.
So, shifting traditional customer testimonial formats to video content was inevitable, and not overrated.
4. Because videos are not that helpful
Videos, as one of the customer testimonial formats, are not much of a help in comparison to the text-based formats. Yayyy, let’s hate it!
Now this one can indeed make anybody pull their hair out!
Video-based testimonials go a long way in helping you create stronger brand awareness.
For the emails, it increases the open rate.
For the landing pages, it increases the click-through rates.
It can also be shared easily on different social media platforms. And are, thus, an excellent way to promote the business.
It increases the staying time on the websites.
And for the leads? Well, it leaves the traditional testimonials way behind.
5. Because it seems as forced compliments
Video reviews are scripted. Video reviews are edited. They seem like scripted or forceful complements. Or at least, they look like show-off compliments. So hating is justified!
Well, let’s just face it. There is a little truth to the first part.
With all the cameras, scripts, editing, it naturally feels that the review was manipulated to suit the company’s interest.
However, there is a lot of difference in manipulating and editing.
Video reviews are edited but are never manipulated.
Manipulating the videos to suit the interest is not what video testimonials are. Instead, the video-based client testimonials are edited to give the best video experience.
As for the compliments being a show-off, yes, they are entirely shown off.
But why shouldn’t they be?
Look. You gave the best possible service. Your client is satisfied. So what’s the point in being modest?
Let’s just consider it that way: you worked very hard to show off your excellent service or product.
Video reviews have rightfully replaced the traditional client testimonials as one of the customer testimonial formats. However, despite the evident usefulness, many people dislike its use, hate to be precise.
The reasons to hate it are not logical. They are largely based on the lack of complete knowledge. And are also a result of the partial truth that some of the reasons carry.
However, every technology in the world went through the same before being finally recognized as pioneering.
It is, therefore, Vidmonials is a matter of time for the video testimonials to be acknowledged as greatly beneficial. Before, eventually being adopted worldwide.