Do you have customer video testimonials to promote your brand? You won’t have the chance to increase the number of subscribers and customers if you are not.
In this publication, we demonstrate how to acquire customer video testimonials and how to apply them efficiently.
The launch of a new blog or business can be challenging when you’re attempting to get people to sign up for your newsletter or buy your product or service. It is here that testimonies will serve a purpose.
It’s crucial to attract new members and customers through testimonials.
However, how do you amass unusual endorsements?
For those unsure of how to obtain client testimonials, the following nine ideas are proven methods.
However, before we start, let’s examine why testimonials are so effective.
Why are Testimonials Important?
A testimonial is an authentic claim to the merits of a product, individual, or service.
There are a few points that stand out in that definition:
- The whole story has to be true. It is unacceptable to fabricate testimonials. And you can’t use phony testimonials as they are always transparent, making your site less credible.
- To be of any value, a testimonial must come from someone enthusiastic about endorsing your product or website. Since they should have utilized it, they should be using it.
- One cannot simply declare they have tried something; they must state they enjoyed it and explain why.
And here are some social proof numbers to help you better understand how critical and valuable testimonials are:
- The vast majority (97%) of customers consider reviews before buying anything.
- 34% of sales page visitors are more likely to buy if you use testimonials.
- A single 5-star review can boost conversions by 10%!
Creative Ways to Get Customer Video Testimonials
Once you understand how testimonials might benefit your blog or business, let’s get to the best part: These 9 strategies will help you obtain customer video testimonials.
1. Social Media Search
It is reasonably simple to secure positive client reviews when one utilizes what individuals are discussing about them on social media.
Blogs and other online ventures can smoothly obtain testimonials from a variety of sources, but social networking has proven to be one of the most convenient.
Your admirers will be coming to offer support, commiserate, or compliment you (and your work), so it’s worth being there when things are going well for you.
Having people rave about your blog or website on social media brings with an extra benefit: the positive customer video testimonials look more authoritative because people only rave about an excellent company on the internet!
Conduct an online search to see what others are saying about you online by searching for your business or blog name on social media platforms like Twitter and Instagram.
2. Quote Emails from Your Admirers
Another option is to collect customer video testimonials by quoting what others are saying about you in emails.
A subscriber may, for instance, send you an email to express their enjoyment of your content and to say how handy your advice has been to them.
It works as a great reference!
But before you do that, make sure you get permission from the sender. That’s crucial to avoid breaking their faith!
To paraphrase, email testimonials look great because they convey that someone took the effort to send you an email about your website or product.
3. Find out Feedbacks on Your Blog
It is sometimes challenging to request testimonials using blog comments because they are typically context-specific.
While testimonials are frequently personal, you can occasionally find some generic appreciation that will make for a magnificent testimonial.
You can capture the entire statement and give it context by taking a screenshot.
You may also want to try inserting a final thought at the end of your blog posts such as, “Do our tips help you?” Let us know your thoughts.
4. How to inquire for Testimonials on social media
Instead of sitting around and waiting for customers to mention your business on social media, get proactive and ask them to do so!
Getting testimonials for your internet business is fine, but if you have a hard time soliciting feedback, try asking your audience and customers for some.
Use social media to post a request for testimonials or reviews.
5. Try a Testimonial Exchange
Businesses using the internet need testimonials to generate confidence and increase sales. In this case, you might be able to understand how delighted a firm will be when you provide them with a specific recommendation.
You’ll have an easier time getting them to write a testimonial for you because they’re just so happy.
You can arrange to exchange testimonials if your internet business and another business have traded items or services.
It’s unappealing to bargain with a business by only offering a testimonial if they provide one first. Rather, compose a testimonial, notify the company, and request that they reciprocate.
If possible, try to limit customer video testimonial exchanges to firms or publications that have previously done business with you and vice versa.
6. Offer a Free Product for a Testimony
In addition to providing freebies, many start-up businesses and bloggers give a valuable free product in exchange for an honest testimonial.
Authors, in particular, are apt to trade copies of their newest work for reviews from fellow authors or their biggest fans. You may have had companies offer to give you a free product in exchange for a review on your blog if you’re a blogger.
To generate customer video testimonials, you may give out a few free copies of a product like an eBook.
After then, it’s possible to show these testimonials on your website.
For future reference, be sure to document any deal where you trade a free item for a testimonial. Giving out free items and not getting anything in return is something you would probably want to avoid.
7. Contact Customers Via Email and Request Reviews
If you’d like to gather more testimonials, send out a well-written email. Email marketing is an efficient method of obtaining more customer video testimonials since you can easily target subscribers or consumers with the information you wish to share.
And subscribers and customers are your most loyal supporters—most of them would be delighted to offer you a glowing endorsement if you wanted one.
8. Setup A Survey
One technique to gather customer input on certain aspects of your business is to conduct surveys. However, consumers can only answer the questions you ask, so you won’t get the testimonials you need to promote your brand.
Unless you include them in your survey and request a customer video testimonial afterward’s!
If customers are filling out your survey, they are likely delighted with your business and eager to record a short testimonial if you ask.
Make sure you include a testimonial box at the end of your survey.
9. Use Notification Popups on Your Site
In addition to the testimonials option, visitors’ attention can be captured by placing notifications on your site.
Popups are like notifications, except they’re more inconspicuous and typically appear in the lower corner of the screen.
That’s all, folks!
You’ll be able to generate more leads and make more sales now that you’ve learned how to collect customer video testimonials and put them to use efficiently!
You can also use the Vidmonials, best video review software company.