Customer video testimonials potent for increasing conversions and inspiring visitors to take action because it is a recommendation from real users who have used your product.
Moreover, organizations are spending millions of dollars on their marketing activities without realizing that they are sitting on a goldmine; which is the unutilized word of mouth of their previous customers.
Many other companies are taking help from some of the best video review software available in the market.
However, it is one thing to get a consumer to leave a video testimonial; it’s another to use it for marketing. If you have customer testimonial videos but are not using them to their full potential, you are missing out on a lot.
Are video testimonials effective?
Video testimonials are a great way to share the efficacy of a business. In a survey, 79% of people said that to find out more about a business, they watched the videos of its customer testimonials. In the same survey, 77% of participants confessed to being convinced by the video testimonial of a brand in making a purchase.
Lastly, yet importantly, in the survey in the discussion, 2 out of 3 people termed the customer success stories of a brand as a great factor behind their decision to purchase its product/ service.
All in all, video testimonials are indeed effective for a business not only to increase its sales but also to promote it and its utility better.
You can request your customers for a testimonial video by sharing with them its necessity for your business and how much you value them for being your customers. This can be achieved by contacting them using any of their contact details.
You can also ask customers for video testimonials directly by sending them a request for one. You can also send a request to multiple customers at the same time. However, to achieve this, you would require using a tool that comes with such a functionality, such as Vidmonials.
In a video testimonial, foremost, the help of a product/service in overcoming a problem as faced by the respective customer should be shared. Therefore, you should be asking for the usefulness of your product in addressing an issue in your customer testimonial.
It is also a great idea to include the before and after changes for a customer after opting for your services. By doing so, many customers being faced with the same issue are more likely to get attracted by your business.
Common Misunderstandings about Video Testimonials
If you’re considering making customer testimonial videos for your business, be sure to avoid these seven common misunderstandings.
It will assist you in ensuring that your videos have the desired impact on your viewers.
#1: Scripts Are Important in Video Testimonials
The prime objective of collecting video testimonials is to gather a bundle of authentic and credible marketing material.
Instead, some organizations believe that a customer video testimonial can not be complete without adding a little touch of personalization.
It is one of the big mistakes a company can make while creating video testimonials.
That is so because when you give scripts to your customers, you are convincing them to act. That takes away the authenticity from the whole process, making your video review just another video ad.
Authenticity is the key to creating a good testimonial video. Your potential customers are looking for genuine content without any scripting or acting.
Therefore, make sure you choose delighted customers for your video testimonials who do not require any coaching to speak.
#2: Facts Are Not Necessary
A good video testimonial is not about high-level statements. It is about one thing that a company grows as a result of products or services.
Boastful statements are like empty titles without product specificity. Stop emphasizing the sales-y language. Let them explain their experiences at will.
Customers will engage more when you discuss the true quality and relevant use cases for your products/services.
When your reviewing customers do not share the “hows” of their delightful experiences, it does not create much difference on the viewing customers.
Tell them you are the number one in town by letting your earlier customers showcasing their actual success results.
#3: We Only Need The Message in Video Testimonials
Video testimonials are a visual medium, which means that you have to toss some excitement into the production to keep the viewer engaged.
Even if the content is good and your information is excellent, viewers will tune out if the video is boring.
Now, we do not certainly mean that you jump into extravaganza and start adding useless filming junk. However, there are many other things that you can use to enhance your video review.
You can use the various cameras at varying angles to grasp better shots. Or you can try different editing effects and transitions to make the video look attractive.
More so, using some sort of background music and logo animations at the beginning and the end can also be a good way to go.
#4: Ignoring The Emotional Element
Emotion is fundamental for creating great Video Testimonials. That’s why we have to avoid a “just the facts” reasoning.
Unusual fact, B2B companies think that their clients or buyers want to evade emotional stories, which is untrue.
Client from B2B expects personality in the brands they use. That’s why it’s important to embrace the human affection that goes along with the pain-points, that your prospective customers are looking to solve.
Pain points are the experiences of previous customers. So let the observer console with the testifying client and link with them on that emotional level.
#5: Client Testimonial Videos Are Only For The Website
Another common video review mistake many orthodox marketers make after completing the filming and production. They believe that video testimonials are only good to be used on their official websites.
However, that is so not true.
You must know where to post your videos. That means sharing and uploading them in more than one location for better reachability.
Posting your testimonials individually on your website critically limits their exposure. You want to create a more comprehensive network to increase viewer access.
One of the best ways to use them is in social media advertisements. YouTube has a highly targeted ad system. It allows you to specifically market to your core viewers based on many qualifying demographic features.
You can target based on their
- geographic location
- and more.
#6: Longer The Video Better The Results
Most viewers drop off and turn a blind eye from customer videos testimonials after two minutes.
That means, no matter how good your content is, there’s a good chance that a lot of your video that goes on past the two-minute mark won’t create a good impression.
If you look at some of the video testimonials for Google products and services, you will analyze that none of them passes one minute and 40 seconds.
Google has a hard limit of one minute and 40 seconds for all testimonial videos. That is because they understand user or client behavior.
Nevertheless, you do deserve some freedom while creating content, but you should learn from a big company like Google and keep it shorter.
Be sure that the pacing is also essential. You can’t save all of your messages for the very end.
Yes, it’s essential to establish an affection or emotional connection and get some backstory out there, but you need to come to the point as soon as possible.
#7: One Take Is Enough
One video can turn into numerous videos. We should dodge all the testimonial video errors when producing and posting your leading video.
However, a single version of a video can cost you more money than multiple versions. Practice creating multiple edits of your video. Each can be at various lengths depending on where you’re going to use them.
The thirty-second version of a specific-topic video testimonial might be perfect for a social media post.
On the other hand, YouTube ads use a fifteen-second video. Besides, the full-length video testimonials are best suited for the landing page on your website.
You should also be making several cuts of each video for different subjects. That is remarkably preferable over cramming ten diverse topics into one video.
Instead of making a single three-minute video where the viewer touches on three different aspects of the service, create three themed videos. Each of them focusing on a particular theme along with the main two minutes master edit.
Good customer video testimonials can generate a buzz around your service/product.
Avoid paying heed to these seven common video testimonials misunderstandings, and you’ll build engaging and compelling video reviews.
This will not only help your brand build more trust and credibility, but will also save up a lot of unnecessary costs from your budgets.
More so, if you are looking for something that could save your time, efforts, and money – a platform like Vidmonials can be your way to go.
Vidmonials is a video review service that assists businesses like yours in achieving the following goals:
- Collect, monitor, and post video testimonials remotely.
- Improve the website’s search engine optimization (SEO).
- Increase the number of clients that the company converts.
More so, while using this software to manage your video testimonials, you can conveniently avoid the above-mentioned misunderstandings – and experience customer success on the go.