Testimonials come from real customers who have used your product or service.
In these videos, actual people talk about the challenges they could overcome thanks to your assistance. Their importance in your marketing strategy can’t be overestimated.
Most marketers believe video testimonials are the most successful content marketing strategy.
If you want to emphasize specific clients or industries you’ve worked with, video testimonials are a terrific way to do it.
An excellent example of this is Vidmonials, a remote video recording software that makes it easy for users to record, edit, and distribute video testimonials from potential customers virtually anywhere.
In this piece, we’ll examine the potency of video testimonials and how they may be used in your marketing with Vidmonials.
The most crucial benefit of video testimonials is that they help you develop trust and confidence in your company.
The most powerful marketing tool is word-of-mouth, according to marketers. We tend to believe the opinions of individuals we know because of a deep-seated psychological bias.
That’s precisely what testimonials do. As consumers, we tend to trust the opinions of others when making a purchasing decision.
Text-based testimonials are powerful, but their legitimacy is being questioned more and more. Unfortunately, not everyone adheres to the golden rule of never telling a lie in business.
Some companies falsify customer testimonials to gain confidence. If the product or service isn’t up to snuff, the customer is likely to be dissatisfied with the company.
On the other hand, video testimonials are authentic. These are actual people, prepared to put their name and image behind your brand.
The trust builds between your businesses, and your customers is a significant benefit. More than two-thirds of consumers feel that testimonials increase their confidence in a firm.
These brief videos can be used on a website’s front page, social media posts, or email blasts.
It’s crucial to keep your videos original, but the best testimonials tend to have five sections:
Vidmonials, on the other hand, ensure that you include these five vital features in your video testimonials.
- Introduce the client and the problem they’re having.
- The answer to their issue.
- The personal touch
- Activation call
PART 1: Introduce the client and the problem they’re having
First, let’s get to know our clients and look at their problems.
It’s critical to identify both the client’s problem and the solution they’re seeking. Having a better understanding of the person we’re dealing with is essential.
Viewers and other consumers will empathize with this phase.
Customers, the industry, or a particular problem may interest them. Video testimonials are compelling because of the shared connection between the customer and the viewer.
PART 2: The answer to their issue
The answer to the problem is presented in the following section.
In some cases, a solution might be as simple as stating a service like SEO, while in others, it can be more in-depth.
In most cases, the length of the video testimonial relies on the customer, the project size, or how long the video is.
PART 3: Results
In this section, we present the results.
The facts bolster a strong video testimonial. Increases in sales, leads, engagement, and other metrics related to a client’s business can all be considered.
The client’s value may be plainly shown in the statistics.
With these images, users may see how their business will look once they work with you.
PART 4: Adding a Personal Touch to Your Project
Most of the video testimonials have been staged up to this point. Not because it’s a hoax, but rather because the first three components must be conveyed concisely.
Even if you don’t want to script the entire testimony, you still want it to feel authentic and personable.
After all, the human element gives video testimonials their swagger. A natural person is talking about their experience working with you.
It’s also a terrific chance for the customer to show their character, be expressive, and establish a connection with the audience.
It’s your humanity that propels you to success in business.
PART 5: Activation
The call to action is the final piece of a superb video testimonial.
Using calls to action, you can tell your audience exactly what to do next.
This might be a way to contact you or a link to one of your files.
Using a call to action is a great way to get people into your sales funnel and eventually convert them into customers!
Sharing video testimonials
When sharing video testimonials online, the options are nearly limitless.
It’s a good idea to use them on the homepage of your website so that visitors notice them. A great way to get people into your sales funnel early is to use this strategy.
Video testimonials can also be included on your projects or services pages, especially if you provide various services or cater to a variety of sectors.
For another trust, you can share video testimonials on social media.
Authentic social media posts help businesses build a loyal following and earn customers’ trust.
The client can also post this testimonial on their social media to increase the reach and drive more engagement.
You now have the ability to use video testimonials to your advantage.
Using video testimonials is a great way to develop trust and credibility, and you know exactly how to do it.
What marketing strategy will you employ to make use of Vidmonials video testimonials?
Book a demo with Vidmonials now and avail of a 7-day free trial.